Bank introduction, as the name suggests, is the process of introducing potential clients to the most suitable bank for their needs. The aim is to support the client and increase his or her chances of finding a suitable bank account, and so it is important to understand which bank would be the most suitable service provider for the client by getting to know his or her business profile and financial standing or personal background, as well as any personal needs and preferences. Some banks require a substantial minimum account balance, while others prefer business customers who are actively trading or start-ups. Some banks cater to the needs of high-net-worth clients, offering a set of wealth management, private banking and investment services.

The main activities performed by bank introduction agents are:

Analysing and understanding the needs and preferences of the client and his or her business
Recommending a bank that best matches the needs of the client
Providing the client with all the necessary application forms, contracts and other documents and helping him or her fill them out correctly
Evaluating whether the client has successfully completed all due diligence to the satisfaction of the bank's compliance officers, as well as advising on anything else that might be necessary for a smooth application process
Arranging a meeting between the client and the customer service manager in the bank, if necessary before opening an account, or arranging the safe delivery of paperwork to the bank if no physical meeting is required